Wednesday, 6 November 2013

Vaango-A Preferred Destination for An Authentic Vegetarian South Indian Dining Experience

Vaango, a southIndian restaurant chain is a first-of-its kind initiative where authentic South Indian food is offered in a strikingly modern ambience.

South Indian restaurant chain, Vaango was started 2 years back by Devyani International with a shivmani performance, as an element of its expansion journey. The brand name means come in, in Tamil and looks forward to change the South Indian food experience. Built on the QSR model, its brand features have been planned on customer’s approach and likings, established in an internal study that was carried out amongst the restaurant’s target audience in key markets. 

Vaango, a dosa restaurant is a first-of-its kind initiative where authentic South Indian food is offered in a stunningly modern ambience. Built on the QSR model the menu has age-old delicacies from areas across South India, comprising a broad range of Dosas, Vadas, Idlis, Rice dishes like Curd Rice, Tamarind Rice and sweet dishes like Rawa Kesari and Kasi Halwa. The Menu moreover has a health section that consists of Neer dosas, Appams and Ishtew.  One is also able to get pleasure from a visual delight of getting to observe crunchy dosas being prepared at the Live Kitchen. All at a reasonable price choice. Vaango presently has outlets in Delhi NCR- making them the best south Indian restaurants in noida and gurgaon to look forward to.

The accomplishment of Vaango is based on creating a ‘WOW’ experience for their consumers via taste, ambience, welcoming service, live reaction with dynamic digital communications.
Since they believe in enriching their guest experience, they put lots of stress on event based promotions where they connect with their visitors with food offerings, visual elements, games as well as competitions during Friendship Day, Onam, Navratri & Diwali, Pongal, Valentine’s Day. The visitor reaction for this has been very helpful.

These programs have helped Vaango stand apart from opponents and allowed them to build up a large reliable client base.

One more feature that has made vaango unlike other brands is Innovation. Vaango has constantly revived product as well as brand experience with innovation, freshness, diversity and important event based offerings with overall one of its kind presentation, a few such examples are:

  • The first ever Kuttu Dosa was offered in Navratris
  • A Festival with exclusive Wheat as well as cucumber dosas and “make your Own Dosa” concept
  • First ever heart formed Utthapam launched for Valentine’s Day
  • Independence Day entertainment with 3 colored Idlis as well as Utthapams
  • Launch of multicolored idlis on Hol
  • The first South Indian food brand to be digitally active with online reaction means, live FB kiosk at restaurants.  
For more details just visit at:

No comments:

Post a Comment